The collection was first available in H&M’s “Divided” series in their stores in February 2008. The artists all participated free of charge and agreed that getting the message out there was payment enough. All the items are made from 100% organic cotton with prices ranging from $15.73- $39.36; 25% of the sales will be donated to HIV/ AIDS prevention projects around the world. “It’s a collection that’s rich in color, with considerable commitment going into every garment. The artists have created personal prints with a strong sense of style,”, said H&M’s head of design Margareta van den Bosch.
http://www.fashiontrendsetter.com/content/press/2007/HM-FAA-p2.html ---Some of the men’s swear line
http://www.fashiontrendsetter.com/content/press/2007/HM-FAA-p1.html --- Some of the women’s wear line
The message ---- http://www.youtube.com/watch?v=El1ZnvfjGX0